Fashion Marketing


The Fashion Marketing course is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising and career opportunities.

ico_totallessons.svg Total Lessons 33
ico_gradelevel.svg Grade Level 9-12
ico_projact.svg Projects & Activities 315
ico_assessments.svg Assessments 154

SAMPLE LESSON | Accounting Cycle: Corporation

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.


  • Introduction to Fashion
  • Fashions of Yesterday & Today
  • Garment Encyclopedia
  • The Fashion Industry
  • International Fashion 101
  • The Laws of Fashion
  • A Job Defined: Fashion Buyer
  • Fundamentals of Marketing
  • Marketing Concepts
  • Marketing Research
  • Marketing Information Management
  • Advertising for Business
  • Artistic Merchandising Design
  • Fashion Retailing
  • Product Service Management
  • Vendors, Buyers & Merchandisers
  • Promotional Processes in Fashion Marketing
  • The Selling Process
  • Discovering Cultural Differences
  • Communication Styles
  • Listening 101
  • Introduction to Professional Communication
  • Written Communication Practices
  • Skills for Real World Survival
  • Management of Energy, Money & Tasks
  • Employability Skills
  • Graduate Tips & Advice: Importance of Work Ethic
  • Leadership Styles
  • Teamwork & Collaboration
  • Ethics in Business
  • Business Ethics
  • Citizenship Basics
  • Mathematics in the Workplace